Triple Delight Blueberries, first established in 1997, is located just south of Fresno in California's San Joaquin Valley. Mark & Kimberly Sorensen named their farm after their three "delightful" daughters: Johannah, Elizabeth and Olivia. As fifth generation raisin farmers, the Sorensen's decided to plant five acres of blueberries to diversify their farming operation. The initial plan was to sell their berries to a wholesale broker, but in 1998, the Sorensen's tried taking their blueberries to the Aptos Farmers Market on Saturdays. They were quickly drawn to the fulfillment they felt when meeting the people who enjoyed their berries. Each year, their farmers market operation grew, and before long they were able to sell their entire crop directly to the consumers through markets in Central and Northern California.