In the 1980s, Ramon’s family immigrated to the US to escape the political situation in his native country, El Salvador. After working a number of jobs, he met Frank Paredez, a third-generation farmer who showed him farming techniques and how to sell at farmers markets. After many years working with Frank, Ramon decided to make a go on his own and started Rojas Family Farms. Tulare County farm advisors help Ramon decide what crops and techniques work best for the local conditions. For soil fertility, he uses a combination of cover crops, compost, manure, natural amendments, and synthetic fertilizers. He uses a variety of methods to combat pests and uses synthetic pesticides minimally. All fruit is picked as ripe as possible.